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Abstract
The rapid expansion of digital banking has increased concerns about protecting customers' personal and financial information. This study examined associations between five cybersecurity-related perceptions and customer switching intention in the banking sector of Rupandehi District, Nepal: perceived security, data privacy, cyberattack experience, trust in the bank's security system, and cybersecurity awareness. A quantitative cross-sectional survey of 297 banking customers recruited through convenience sampling was analysed using partial least squares structural equation modelling (PLS-SEM), importance-performance map analysis (IPMA), and necessary condition analysis (NCA). The model explained 77.6% of sample variance in switching intention (R-squared = 0.776). Table 10 reports statistically significant negative path coefficients for perceived security, data privacy, cyberattack experience, and trust; cybersecurity awareness had a positive but nonsignificant coefficient. These directions, particularly the negative cyberattack-experience coefficient and its conflict with the sample-mean column, require verification against the original output and construct coding. The cross-sectional findings should be interpreted as associations, not causal effects. Keywords: Cybersecurity, Customer Switching Intention, Perceived Security, Data Privacy.
