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Abstract
This study seeks to examine the correlation between the quality of mobile banking services and students' attitudes. It aims to ascertain the impact of various dimensions of mobile banking service quality on students' attitudes. A quantitative methodology was employed, gathering responses from 571 management college students in Butwal Sub-Metropolitan City through a structured questionnaire and convenience sampling. The data were analyzed using PLS-SEM software, which included tools like measurement item assessment, model fit evaluation, Importance-Performance Map Analysis (IPMA), and bootstrapping techniques for testing hypotheses. The results revealed that Perceived Usefulness of Mobile banking service quality are the key predictors of Students Attitude. The analysis indicates that perceived usefulness is a major contributor to students' attitudes toward mobile banking. Therefore, researchers and banking institutions should focus on enhancing perceived usefulness to positively influence students' attitudes. By understanding and reformulating policies based on these factors, there is a greater likelihood of improving students' attitudes toward mobile banking services.
Keywords: Perceived usefulness, mobile banking, services quality, student’s attitude and consumer engagement.