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Abstract
The study aims to explore the relationship between academic factors, economic factors, infrastructure, location of college, placement opportunity and student enrollment. It seeks to identify how different dimensions of academic factor, economic factor, infrastructure, location of college and placement opportunity influence student enrollment. The study adopted a quantitative approach, gathering responses from 312 students of higher educational institutions in Rupandehi District using a structured questionnaire and employing a purposive sampling method. Data were analyzed using PLS-SEM software with various tools, including the assessment of measurement items, model fit, Importance-Performance Map Analysis (IPMA), and bootstrapping techniques for hypothesis testing. The results revealed that academic factors and placement opportunity are the key predictors of student enrollment. It is evident that these factors are major contributors to student enrollment. Therefore, the management of higher educational institutions should consider these aspects to enhance student enrollment. By understanding and reformulating policies based on these factors, there is a higher possibility of improving student enrollment.
Keywords: Academic factor, Economic factor, Infrastructure, Location of college, Placement opportunity, Student Enrollment.