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Abstract
Internet access, smartphones, and digital payment options have expanded online shopping. This study examined associations between perceived ease of use, perceived usefulness, perceived trust, and online purchase intention among 226 online shoppers in Rupandehi District, Nepal, using a quantitative cross-sectional survey and PLS-SEM. All three predictors had positive, statistically significant path estimates: perceived ease of use (beta = 0.376, p < 0.001), perceived usefulness (beta = 0.361, p = 0.001), and perceived trust (beta = 0.213, p < 0.001). Perceived ease of use had the largest path coefficient. The model explained 66.4% of the variance in online purchase intention (R-squared = 0.664). The nonprobability sample and cross-sectional design limit causal interpretation and generalizability. Keywords: Purchase Intention, Perceived Ease of Use, Perceived Usefulness, Perceived Trust, Online Shopping.
