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A Study of Consumer Buying Behaviour towards Electronic Cars

Ms. Garima Rawat*
Assist. Professor, Teerthankar Mahaveer University, India
*Corresponding author

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Abstract
The research aims to figure out how price affects a consumer's buying decision. Moreover, this study investigates the future of electric cars in India. Using a Questionnaire survey, we collected data from one hundred respondents who either already have a car or are willing to purchase along with adults in general from Punjab, India. The results of the study indicate that income is a big factor in the purchase of such cars because these cars fall on the steeper side. EVs contribute to a better environment, and this is possible when many people get to use them, which is possible when prices are moderate. This study suggests that if a buyer buys an electric car there should be forethought about the tax relaxation in that particular year or the next five years; this will grow the number of electric cars. Keywords: Consumer Buying Behavior, Electronic Cars, Environment.