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Abstract
The study aims to analyze the effect between student enrollment and banner design. It seeks to identify how different dimensions of personalization, contents and design influences student enrollment. Moreover, the study seeks to examine the mediating role of student engagement between independent and dependent variables. The study adopted a quantitative approach, gathering responses from 262 students of TU affiliated campus in Butwal sub metropolitan city using a structured questionnaire, following a convenience sampling method. Data was analyzed using PLS-SEM software with different tools like assessment of measurement items. Model fit, IPMA and implemented bootstrapping techniques for hypothesis testing. The findings from the given data reveal that Content, Design, and Personalization all have significant positive effects on Student Engagement, with Personalization showing the strongest influence. Additionally, Content and Personalization significantly impact Student Enrollment, while Design does not show a significant effect on Enrollment. Most notably, Student Engagement strongly predicts Student Enrollment, indicating that higher engagement leads to increased enrollment. It is evident that these factors are the major contributors to student enrollment. Therefore, the management of Tribhuvan University affiliated campuses should consider these aspects to enhance the student enrollment. By understanding and reformulating policies based on these factors, there is a higher possibility of improving student enrollment.
Keywords: Personalization, Contents, Design, Student enrollment, Student engagement.