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Abstract
The study aims to explore the relationship between Self-Awareness, Self- Management, Motivation, Empathy, Relationship management and Investor Decision. It seeks to identify how different dimensions of Self-Awareness, Self- Management, Motivation, Empathy, and Relationship management influences Investor Decision. The study adopted a quantitative approach, gathering responses from 300 investors of stock market in Butwal sub-metropolitan city using a structured questionnaire, following a convenience sampling method. Data was analyzed using PLS-SEM software with different tools like assessment of measurement items fits. IPMA and implement bootstrapping techniques for hypotheses testing. The results revealed that Self-Awareness and Empathy are the key predictors of Investor Decision. It is evident that these factors are the major contributors to the Investor Decision. Therefore, the management of Investor of stock market should consider these aspects to enhance the Investor Decision. By understanding and reformulating policies based on these factors, there is a higher possibility of improving Investor Decision.
Keywords: Self-Awareness, Self-Management, Motivation, Empathy, Relationship Management, Investor Decision, Stock Market, PLS-SEM, Quantitative Research.