Issue

Factors affecting user preference towards online Jobs Websites A Comparative Analysis of Free Jobs News Website with Free Job Alert Website

Ms. Nazia Hasan*
Assistant Professor of Management, Teerthanker Mahaveer University, India
*Corresponding author

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Abstract
Free Jobs News and Free Job Alert both are websites and apps for the online govt. job notifications, news, announcements, previous year papers, and syllabus. Though Free Jobs News has some additional services like – Interview questions for different degree holders, reading materials, chat portal for doubt discussions, and holds some quizzes as well. Despite all these plus points, Free Jobs News had a great fall in its user base and lags behind the other similar sites in the market. For this study, the random sampling technique was used to choose the sample, as there was an online survey done for this research and the users belong to different regions. The data was collected through primary mode and responses were received through a questionnaire. The statistical technique SPSS was then used on the extracted data to form an analysis of the collected data. It is found from the survey that the users are more or less of both genders, thus the website is catering to the requirements of both types of users. The maximum users have done post-graduation as found in the survey. I got the same result from the qualitative analysis, using Facebook Analytics. There lies a great difference between the two sites and the popularity of the site influences the user preference towards the websites. Keywords: Free Job News, Free Job News website, Job Alert, Free Job Alert Website