Volume 1 Issue 1 January – June 2024

Editorial – IJBSD – (Vol. 1, Issue 1)

Dr. Raj Kumar Singh*
Editor-in-Cheif, IJBSD, MUS India
*Corresponding author

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The Influence of an Investor’s Personality Traits on Their Propensity to be Overconfident

Ms. Uma Neupane*
MBS-F Scholar at the Lumbini Banijya Campus, Nepal
*Corresponding author

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Abstract
The study aims to examine the impact of the personality traits of an investor during investment decisions and their overconfidence bias in the least developing country (Nepalese). The study investigates the association between the personality factors of investors and their overconfidence bias during investment decisions. The population used for studying is Nepal. The data were collected through a questionnaire with a five-point scale. 384 questionnaires, the researcher collected 343 questionnaires and 41 questionnaires were not returned. So, the response rate of the study is 89 percent. The researcher has used simple percentages, mean, correlation, standard deviation and regression for data analysis. This study examined the influence of personality traits on the overconfidence bias and discovered a positive correlation between individual investors' overconfidence bias and the big five personality traits: extroversion, agreeableness, conscientiousness, openness to experience, and neuroticism. It results that personality traits significantly impact overconfidence bias and that extroversion positively affects individual investors' overconfidence bias in the Nepal stock market. The study's findings indicate a positive correlation between the five personality traits and the overconfidence bias exhibited by investors. Demonstrates a positive correlation between the big five personality traits “extroversion, agreeableness, conscientiousness, openness to experience, and neuroticism” and the overconfidence bias. These findings suggest a positive relationship between increases in the Big Five personality traits and the corresponding increase in the overconfidence bias of individual investors. Keywords: Personality Traits, Overconfidence Bias, Investors, Self-Administered Questionnaire, Likert Scale
Effect of International Trade and Economic Growth of Nepal

Ms. Nirma Kandel*
MBS-F Scholar at the Lumbini Banijya Campus, Nepal

Mr. Gaurav Kumar Yadav
Assistant Professor of Management, Haridwar University, India
*Corresponding author

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Abstract
This study investigated the influence of International Trade on the growing economy of Nepal. Data was collected from 1990/91 to 2020/21 AD. This study uses import, export, remittance, balance of trade as an independent variable and GDP as an economic growth of Nepal. This study finds that export(X), remittance(R) is not significant to explain GDP while import (M), and balance of trade (T) are significant to explain GDP of Nepal. The results suggest that the presence of International Trade has a substantial influence on the growing economy of Nepal. Therefore, the economic growth of Nepal somehow depends on the international trade. Keywords: International trade, Import, Export, Remittance, Balance of trade, GDP and Economic growth.
Celebutante Recommendations’ Impact on Customer’s Purchase Intention and Buying Behavior

Ms. Smita Srivastava*
School of Management, Graphic Era (Deemed to be) University, India
*Corresponding author

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Abstract
The pattern of Celebutante supports has been raised throughout the long term. In the current days it has become a pervasive component of advertising endeavor uniquely in India. VIP underwriting business endeavor has been arisen as a multi-million undertaking in India. Promoting individuals utilizes superstar underwriting as a device to impact the buying selection of clients This has intrigued the creators to investigate the effect of whiz supports on client buy aims and shopping conduct. This paper centers around reviewing the idea of Indian customers about big name supports, looking at the celeb ascribes plausible to convince benefactor buying goals and lastly the effect of whiz supports on their purchase reason. This mission begins with the appraisal of current writing to be had on VIP supports, which gives a knowledge of investigations topic and explains numerous basic angles identified with the circumstance. A quantitative methodology is utilized for this examination task to investigate the impression of the benefactor, traits and its next impact on buying reason. The measurements is amassed by means of a survey and later broke down the utilization of the insights assessment by utilizing SPSS. It was set up in this investigation that buyers find famous actor supports really engaging and persuasive in contrast with non-VIP supports. Besides, the tried ascribes show fabulous relationship with buy point. In different expressions, famous actor credits do affect the procurement objective of buyers. At last, the results of the view demonstrate that celeb supports, without a doubt, impact the obtaining point of the buy expectations. Keywords: Celebutante, Celebutante recommendation, Customer buying behaviour, purchase intentions.
Consumer Perception towards Digital Banking in HDFC in Mohali Region

Dr. Bharti Kapur*
Associate Professor of Management, Chandigarh University, India
*Corresponding author

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Abstract
The purpose of this research paper is to know about the awareness and intention of customer towards the use of digital banking, explore various factors, and examine degree of association across demographic factors towards the use of digital banking. Descriptive and explorative research design has been used in this study. Sample size of this study is 253, which is collected using Convenience sampling. Data is analyzed using IBM SPSS 20 software. Chi-square and independent sample T Test is used for data analysis and Interpretation. The purpose of this research is to know about awareness and intention of customers towards the use of digital Banking and explore various factors for using digital banking services. As per the descriptive study done it has been concluded that there is degree of association between gender and qualification , qualification and occupation, awareness and intention which means that people intend to use digital service if they are aware about the services offered by their respective banks. The data has been collected through questionnaire and primary data was collected. Key words – Consumer perception, Digital banking, Mobile Banking, SPSS.
Improving Employee Satisfaction and Its Effects on Organizational Performance

Dr. Apoorva Singh*
Assistant Professor of Management, Chandigarh University, India
*Corresponding author

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Abstract
The study intends to identify the variables affecting employee satisfaction and the effect of employee satisfaction on organizational performance in the education industry. To achieve the objectives of the study, descriptive analysis along with correlation and regression analysis were conducted. The study found that training and development as well as working conditions influence employee satisfaction strongly. The study will be useful for the organizations in devising ways to increase the performance of organizations. Keywords: Employee satisfaction, Organizational Performance, Training and Development, Working conditions.
Factors affecting user preference towards online Jobs Websites A Comparative Analysis of Free Jobs News Website with Free Job Alert Website

Ms. Nazia Hasan*
Assistant Professor of Management, Teerthanker Mahaveer University, India
*Corresponding author

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Abstract
Free Jobs News and Free Job Alert both are websites and apps for the online govt. job notifications, news, announcements, previous year papers, and syllabus. Though Free Jobs News has some additional services like – Interview questions for different degree holders, reading materials, chat portal for doubt discussions, and holds some quizzes as well. Despite all these plus points, Free Jobs News had a great fall in its user base and lags behind the other similar sites in the market. For this study, the random sampling technique was used to choose the sample, as there was an online survey done for this research and the users belong to different regions. The data was collected through primary mode and responses were received through a questionnaire. The statistical technique SPSS was then used on the extracted data to form an analysis of the collected data. It is found from the survey that the users are more or less of both genders, thus the website is catering to the requirements of both types of users. The maximum users have done post-graduation as found in the survey. I got the same result from the qualitative analysis, using Facebook Analytics. There lies a great difference between the two sites and the popularity of the site influences the user preference towards the websites. Keywords: Free Job News, Free Job News website, Job Alert, Free Job Alert Website